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Web design for a non-profit based in Honduras.
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Advanced Nanotechnologies

by Pamela Fernandez· January 09, 2019· in · 0 comments
Advanced Nanotechnologies Logo design and brand strategy   Advanced Nanotechnolgies is an industrial and nano engeniering company based in Barcelona, Spain. Their original logo was quickly developed in house, but it wasn’t developed as a brand. The first design challenge was the length of the company name; the original logo was also too long and had no length or color variations. The second challenge was creating a logo that would acomodate all current and future sub-brands. I created a logo with a mark and bold letterig that adapted well to a short variation. I then used the short version to create the sub-brands’ logos. The idea is to establish the short logo as more than a variation and use the brand’s acronym more often as a solution to the name length. The short logo can be used as a seal on wipes, stickers, packaging, and other products. For the collateral designs I borrowed some elements from their current website, the website will be the last item to be updated so I wanted to keep some reference between the updated items and the website. While I proposed a few palettes, AN decided to go with the color palette that incorporated two […]
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Hollywood Suena

by Pamela Fernandez· January 08, 2019· in · 0 comments
Proyecto Uremu Graphic design and social media strategy   Every year Proyecto Uremu, a non-profit dedicated to teaching music to children in Honduras, hosts an end of year concert and fundraiser to help expand their programs in the year to come. Their annual concert is a showcase of the student’s progress and a time to celebrate with their partners. With each year the concert has grown, and for the last 2 years it has expanded to include international orchestra conductors, and local musicians, singers, and choirs. Uremu’s 2018 concert theme was movie soundtracks, they approched me to design a poster, social media teasers, and video mixes to accompany the pieces.   GRAPHIC IDENTITY The poster and color scheme was inspired by the film Coco. The program included 15 main themes from a variety of composers, to represent as many of the movies as possible I created a pattern with silhoutes of the main characters and recognizable icons from the movies. I used the violin with the pattern and the tittle for a the stage title card and a horizontal version for the tickets.       ANIMATIONS The social media teasers were realesed on the weekends prior to the concert releasing […]
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Hobby Languages   HobbyLanguages.com Website redesign, photography and content strategy Hobby Language is a small language academy in Madrid’s historic Barrio de la Letras. During our meeting Rafa, the owner & teacher, began talking about his passion for teaching, travel, meeting and showing people around Madrid. It was clear from the beginning that his small groups and personal approach to teaching should be the focus of the design.   COLOR & TYPOGRAPHY While Hobby Languages’ website was clearly outdate, Rafa wanted to keep the logo. So the challenge was to make the Hobby Language brand look fresh and modern, maintaining the already established color schemed. I decided to use the old logo’s color scheme as the primary colors, but switched out the yellow for bright Orange to add vibrancy. With the typography, the idea was to contrast the logo’s typography with the sharp edges of the Poppins sans serif font and compliment that with the Playfair Display Black serif.     PHOTOGRPAHY Rafa prefers to work with small groups; his classes often have six students at the most. He tailors his classes to students who want to loose their fear of public speaking, and students who want proactive classes. He […]
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