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Hobby Languages   HobbyLanguages.com Website redesign, photography and content strategy Hobby Language is a small language academy in Madrid’s historic Barrio de la Letras. During our meeting Rafa, the owner & teacher, began talking about his passion for teaching, travel, meeting and showing people around Madrid. It was clear from the beginning that his small groups and personal approach to teaching should be the focus of the design.   COLOR & TYPOGRAPHY While Hobby Languages’ website was clearly outdate, Rafa wanted to keep the logo. So the challenge was to make the Hobby Language brand look fresh and modern, maintaining the already established color schemed. I decided to use the old logo’s color scheme as the primary colors, but switched out the yellow for bright Orange to add vibrancy. With the typography, the idea was to contrast the logo’s typography with the sharp edges of the Poppins sans serif font and compliment that with the Playfair Display Black serif.     PHOTOGRPAHY Rafa prefers to work with small groups; his classes often have six students at the most. He tailors his classes to students who want to loose their fear of public speaking, and students who want proactive classes. He […]
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