Universal Fitness Innovation & Transformation (UFIT)

The UFIT program is part of UNESCO’s Chair in Inclusive PE Sport Recreation and Fitness. Their program aims to make the fitness industry more inclusive of people of all abilities. UFIT had audiovisual materials shot during one of their programs in Ireland and archival photographs from their launch. They approached me to create two videos, the first one to attract fitness instructors to join their program, and the second one to highlight their program and its participants